https://www.melinafiolitakis.com/about daily 0.75 2025-04-10 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634190248146-5E50JQ0LXXW8FUQOELOT/image-asset.jpeg About - Hello. I’m Melina Fiolitakis, but most people call me Mel. I’m a Creative Director based in New Zealand who’s spent over a decade in the industry*. This site is a journey through some work I’ve really loved making. A few themes you’ll find in there are a dark sense of humour, a meticulous attention to craft, and an ambition to make the world a better place. My work is usually what my mum calls ‘a bit weird’. Wanna talk? You can find me here. * ADVERTISING FINE PRINT Shortlisted for Young Guns 16, listed the the Big Won Creative Rankings’ Top 100 Art Directors, won a D&AD Yellow Pencil, numerous Cannes Lions, judged Axis Awards, AWARD Awards, Axis Awards again, Spikes Asia, and the Axis Awards. Batteries not included, some assembly required, do not use while operating heavy machinery. Have a nice day. https://www.melinafiolitakis.com/home daily 1.0 2024-01-16 https://www.melinafiolitakis.com/work daily 0.75 2025-08-31 https://www.melinafiolitakis.com/work/make-new-zealand-the-best-place-in-the-world-to-have-herpes monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/66301282-d041-4a58-a11d-006cbc62c09f/herpes+header.gif https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/e8764cff-6382-4739-8b69-05aa8a019776/rlooh.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/ff2988bc-bc12-41a7-a231-96c259080c2a/OOH.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/2cc2ef2b-8db9-4b7a-8413-383c893944d0/Two-Poster-Mockup-2-1-2.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/69d75519-ef54-4828-87f5-a90e8085df84/Group+Shot_crop.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/b3644f97-0e1f-4e5b-895d-377d74b03f96/website.gif https://www.melinafiolitakis.com/work/the-turbulent-times monthly 0.5 2024-01-16 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/f6060026-cf87-4f79-8f53-ba21d1d0b238/Turbulent+Times+Social_1.png https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/8b14ad62-ddaa-4021-8ae8-d1c26f9a6cb6/Turbulent+Times+Social_LI_2.png https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/0e998aa1-97dd-47ba-b129-1599ca0f6852/Turbulent+Times+Social_LI_4.png https://www.melinafiolitakis.com/work/prices-that-make-sense monthly 0.5 2024-01-16 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/c5d1f926-484c-402e-83a1-72d169935d59/Melted.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/aad8795b-e069-4022-86a2-89b013520b1e/BSF+outdoor.jpg https://www.melinafiolitakis.com/work/rep-your-suburb monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/7651fb8d-e7a3-4234-a5e9-afb3e4493f37/Screen-Shot-2023-06-29-at-9.05.14-am.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/c6502afa-be91-4ccd-97cb-57c45a2eb130/Screen-Shot-2023-06-29-at-9.05.50-am.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/e9ca2aca-05dc-4e00-ae41-b12062be8cf7/Screen-Shot-2023-06-29-at-9.06.05-am.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1002bd51-37ca-424b-8f36-34ce886312c0/Screen-Shot-2023-06-29-at-9.05.35-am.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/72b11bac-da17-4152-8014-d159bcc5cbaa/One-Poster-Mockup-2-3.jpeg https://www.melinafiolitakis.com/work/tomeato-sauce monthly 0.5 2023-03-09 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/86b95d19-ffed-4e05-a776-f933ce5c7a8d/Hell-2.jpeg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/4fe14ded-d524-4204-92ea-f137c7220e99/19834-Steak-Cheese-Campaign-A0-Street-Posters-Insitu_M0140.jpeg https://www.melinafiolitakis.com/work/its-only-time monthly 0.5 2023-03-09 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/a35d208a-c5a8-4d03-8538-7e07d08aa0a0/Beachware-header-1.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/258b1496-9920-4bad-820f-d2e07f059c8a/Album+Art_Final_Reverse_3000x3000px_V2.jpg https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/cca12d6b-900c-4b28-b735-dad3e48aa7cf/Album+Art_Final_3000x3000px_V2.jpg https://www.melinafiolitakis.com/work/defy monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634182184920-94OD4VEV3ZWVU7W92J7U/DEFY%2Bimage.jpeg Work - DEFY https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634183542857-S3QHLRP3VXEEA45HYR48/Macy%2Bon%2Bset.jpg Work - DEFY https://www.melinafiolitakis.com/work/department-of-lost-nights-inventory monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634438847305-9GGIRZ825YKEP82TJ571/DLN+logo+2.jpg Work - Department of Lost Nights Inventory https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/06469b08-6ee3-4881-8735-d60357007bff/201801141153_Martini_RGB_1600_c.jpg Work - Department of Lost Nights Inventory https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1f7fa337-2e20-4e17-bee0-981456b9d1a7/DLN+Inventory_Chicken.jpg Work - Department of Lost Nights Inventory https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/54d74ef9-4554-4689-8ca1-f28bad1764cc/201801141153_Hotdog_RGB-v4_1600_c.jpg Work - Department of Lost Nights Inventory https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/fe9da418-1ea6-4785-82cd-ae5860fc4887/DLN+Inventory_Gnome.jpg Work - Department of Lost Nights Inventory https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/d73901eb-804c-4472-b35d-2f61bf4da337/201801141183_Shoes_1600_c.jpeg Work - Department of Lost Nights Inventory https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/b4022a23-894e-4ffb-8e34-944b8461bb1a/201801141422_Watermelon_RGB.jpg Work - Department of Lost Nights Inventory https://www.melinafiolitakis.com/work/the-debt-collector monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634169885035-QGHJDFZAVXEO7VCHRBYH/Screen+Shot+2020-11-29+at+3.43.06+PM.png Work - The Debt Collector https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/6fc9aa28-b68e-4233-a091-3a0baab31e88/Screen+Shot+2020-11-29+at+3.41.51+PM.png Work - The Debt Collector https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/77f423d9-7122-4008-acbf-660440e0b8a9/Screen+Shot+2020-11-29+at+3.42.47+PM.png Work - The Debt Collector https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/68e34fb9-1961-467c-a8d4-0e001bd0f39b/Screen+Shot+2020-11-29+at+3.43.24+PM.png Work - The Debt Collector https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/b369fa8f-5b08-4a29-a4fe-78521c53977e/Screen+Shot+2020-11-29+at+3.43.56+PM.png Work - The Debt Collector https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/43ec6e5c-727e-4675-8f61-e8f9402819f4/Screen+Shot+2020-11-29+at+3.44.31+PM.png Work - The Debt Collector https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/c532eb75-2d08-4418-9b24-23331e46cb05/Screen+Shot+2020-11-29+at+3.45.14+PM.png Work - The Debt Collector https://www.melinafiolitakis.com/work/the-lost-receipt monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634171199378-QOD4VC74K6XXJBPX62CV/Receipt_Small-v1_1250.jpeg Work - The Lost Receipt https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634178047358-IJH8EG98XC8Q2F2Z4IMJ/Tim_Small-v1_1250.jpeg Work - The Lost Receipt https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634178165835-6IH4HLYJECFTDWEH50IX/Salmon_Small-v1_1250.jpeg Work - The Lost Receipt https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/f15cd0d3-7405-4922-a4ca-ebed0b6b5403/Screen+Shot+2021-10-14+at+1.36.55+PM.png Work - The Lost Receipt "Does anyone have a plane I can borrow? Was just thinking if I was higher up, I might be able to see my receipt. I went up a hill yesterday, but it’s just not high enough. Even after standing on the chair I took. If the plane could tow a banner that’d be killer… Then I could get my message out there better. Happy to share costs too, if someone has their own message and wants to go halves in the banner? It could say something like, “MARRY ME SUSAN! ALSO, HAS ANYONE SEEN MY RECEIPT?" https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/d580ed46-1d26-4f31-b1fd-cd13774d57ae/Screen+Shot+2021-10-14+at+1.38.13+PM.png Work - The Lost Receipt "It’s over. My receipt is never coming back. Aunty Cheryl says I just have to accept it, like what happened with my dog, Gavin. Which is weird, because Gavin didn’t die - he’s living on a farm up north. But, not somewhere we can visit... ever. Wait, did Gavin die? Aunty Cheryl, that’s not cool - I’ve been mailing dog biscuits to that fake address you gave me since I was, like 10. That means some random farmer’s been receiving dog food in the mail for 20 years. He probably thought he’d wronged someone and they were striking back with canine-treat-based-hatred. Did I run some poor farmer out of town because of your lies, Aunty Cheryl?! Anyway... thanks for your help New Zealand. I’ve given up on finding my receipt and had to file an incomplete tax return. Next time I’ll leave it to @hnrynz." https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/df14982b-a4ff-47f6-b45e-26d624c7f18a/Screen+Shot+2019-07-08+at+1.54.50+PM.png Work - The Lost Receipt "Ok, new plan. I worked out that, just like my receipt, socks are always getting lost, right? So, I’ve tied myself to one of my gym socks. When it goes missing, it’ll lead me straight to my receipt. Oh… and the neighbours’ cat is always going missing too, so I’ve borrowed Mr Meowgi for the week. Sleeping comfortably has become a problem." https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/194968bd-391e-4104-b042-4c9958ae4ace/Screen+Shot+2019-07-08+at+1.54.07+PM.png Work - The Lost Receipt "I saw this movie last night where these guys in balaclavas rolled up in a van and just grabbed someone off the street. And I’m like, “Daaaamn! Maybe my receipt was abducted.” Explains why I haven’t heard from it. Also, it made me realise I shouldn’t say “Daaaamn” – I just can’t pull off that level of sass. Anyway, I drew this picture of what three guys abducting a receipt might’ve looked like. Ring any bells?" https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/7e0fd1eb-498a-4bab-b3c4-f81fb54f3122/Screen+Shot+2021-10-14+at+1.38.22+PM.png Work - The Lost Receipt "Hopefully, my receipt didn’t die in vain. I mean, if I can save just one of you the pain of tax season it was all worth it. Like, I’ve found out you don’t need to keep a shoebox full of receipts… With @hnrynz, you just take a photo of it, upload it and throw it away. So, you can use that shoebox for something else, I guess. Some suggestions off the top of my head – it could be a home for your gerbil, Phil? Your gerbil could have a different name – I just like that one. Could also be part of a robot you might be building? If you are building a robot, please don’t make it really super smart though. I’m genuinely concerned that one day they’ll take over. Actually… on that point, if you happen to even just run into any robots during your day, please be nice to them. Maybe then they’ll be nice to us when they’re in charge." https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/280197a8-818a-4315-8c8c-2fedf11fb819/Screen+Shot+2021-10-14+at+1.37.30+PM.png Work - The Lost Receipt "This is the pocket my receipt used to live in. Please, I’m not mad – I just want you to come home." https://www.melinafiolitakis.com/work/sweat-with-pride monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634183963050-X3CAE37PYDMGQ3OURPTS/NZAF+Sweat+With+Pride+1.jpg Work - Sweat with Pride https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634185270763-5AQ1CL5RZX5REBDMDQE7/NZAF+Sweat+With+Pride+4.jpg Work - Sweat with Pride https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634185832927-M1F35Y7X4MYFL5R4EWXQ/NZAF+Sweat+With+Pride+3.jpg Work - Sweat with Pride https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634186048735-GDTYGZFCTLYR53FATC9X/NZAF+Sweat+With+Pride+5.jpg Work - Sweat with Pride https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634186523567-39A6BRVBZMCKKD5AKHWY/SWP+Posters.jpg Work - Sweat with Pride - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634186297807-6HCOX825HBYLEI0UPTB4/NZAF+Sweat+With+Pride+2.jpg Work - Sweat with Pride https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634186602779-08X7SL0LR9Q3MSUP0ARQ/SWP+Social+Posts.jpg Work - Sweat with Pride - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634186724116-F8KYY582AIN9YFKSX97N/SWP+Posters+2.jpg Work - Sweat with Pride - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634186775658-GDXUFLKMEBK9MZ30WX3Q/NZAF+Sweat+With+Pride+10.jpg Work - Sweat with Pride - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634186563363-CF4M2ERKY7VZJZHYYU02/NZAF+Sweat+With+Pride+9.jpg Work - Sweat with Pride - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.melinafiolitakis.com/work/seduced-by-moderation monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/1634168173560-S0DNPDKAZPFSTQR82HEX/19_11_14_DOLN2918_R5.jpg Work - Seduced by Moderation https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/08d42329-0af3-4769-a790-913e7cff0723/Seduced-by-Moderation_Wine_3011.jpg Work - Seduced by Moderation https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/fa492cc7-51a8-4b98-83ba-a34e42a099ec/Seduced-by-Moderation_Toastie_3011.jpg Work - Seduced by Moderation https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/d96a12ce-6a5b-4740-8ffe-cb5e915e0a6d/Seduced-by-Moderation_Water-Pouring_3011.jpg Work - Seduced by Moderation https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/88b3a4db-2b5f-41b4-90b0-30c2cd7fb365/Seduced-by-Moderation_Burger_3011.jpg Work - Seduced by Moderation https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/713290b9-a4c4-4339-b676-77bbbed83b5b/Seduced-by-Moderation_Beer_3011.jpg Work - Seduced by Moderation https://images.squarespace-cdn.com/content/v1/616649fef2101f65ee6dae98/8ebd41d7-6638-430e-af72-f02ba2b905f5/Seduced-by-Moderation_Water-Glass_3011.jpg Work - 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